Media Filters
Current Media Selection: 216
Total Engagement: 2,427
Total Number of Media: 239
Sort by Total Engagement
Linkedin Profiles (Aleks, Egor, Kirill, Filipp)
Milieu
SOMIN
Nielsen
GWI
Inferred AudiencePresence ↓
Business Owners131
Marketing Professionals88
Entrepreneurs73
CMOs39
Agency Leaders20
Data Scientists19
Tech Enthusiasts17
CTOs13
AI Researchers13
Data Analysts11
Business Owners29
General Public25
Entrepreneurs18
Professionals18
Students10
Marketing Prof.9
Employees9
Community8
Data Analysts7
Marketers12
CMOs9
Advertisers8
Marketers6
Media Filters
Current Media Selection: 216
Total Engagement: 2,427
Total Number of Media: 239
Content Activity Overview
Tracked 239 posts · Jul 04 → Aug 04, 2026
You rank 4th among the selected brands · Most Active: Linkedin Profiles · Least Active: GWI
You rank 4th among the selected brands · Most Active: Linkedin Profiles · Least Active: GWI
Engagement Overview
Total Engagement
Tracked 3,209 engagement · Jul 04 → Aug 04, 2026
You rank 5th among the selected brands · Most Engaged: Nielsen · Least Engaged: SOMIN
You rank 5th among the selected brands · Most Engaged: Nielsen · Least Engaged: SOMIN
Content Activity Trend
Engagement Trend
Activity Score
0.0 – 1.0 · higher = more active · per brand
Engagement Rate
Interaction relative to reach · per brand
Platform Distribution
Content Activity
Where SOMIN publishes across the 6 tracked platforms
Competitor Breakdown
Jul 04 → Aug 04, 2026
| Brand Name | Posts | Activity Score | Total Engagement | Engagement Rate |
|---|
WorkspaceSOMIN | Audience Research Platform
Perspective Study 027
Latest · Organic
SOMIN Paid Concept-Whitespace — Q1
Jul 7 – Oct 6, 2025 · 279 media
SOMIN Paid Concept-Whitespace — Q2
Oct 7, 2025 – Jan 6, 2026
SOMIN Paid Concept-Whitespace — Q3
Jan 7 – Apr 7, 2026
SOMIN Paid Concept-Whitespace — Q4
Apr 8 – Jul 6, 2026
SOMIN Paid Concept-Whitespace — Trend W2
May 23 – Jul 6
SOMIN Paid Concept-Whitespace — Trend W1
Apr 8 – May 22
Advertising Agencies Organic
2 years of data · Audience Research
GWI v.s. Milieu v.s. Nielsen
Meta Ads Library
Perspective Study 019
Archive
SOMIN Paid Concept-Whitespace — Q1 ✎
Created on July 07, 2026 · PS-6901
Source: Paid Ads · Total Media: 279
Platforms: Facebook, Instagram, IG Stories, Threads, Messenger, Ads Network, Google Ads, LinkedIn
Brands: Milieu, Euromonitor, Nielsen, GWI, SOMIN
Date Range: Jul 07 – Oct 06, 2025
Platforms: Facebook, Instagram, IG Stories, Threads, Messenger, Ads Network, Google Ads, LinkedIn
Brands: Milieu, Euromonitor, Nielsen, GWI, SOMIN
Date Range: Jul 07 – Oct 06, 2025
Content Types: Product Offering, Value Added Services, Brand Offering, Testimonial & Reviews, Case Study
Emotions: Satisfaction, Relief, Empowerment, Hope, Motivation, Anticipation, Excitement, Trust, Confidence, Gratitude, Ambition, Urgency
Emotions: Satisfaction, Relief, Empowerment, Hope, Motivation, Anticipation, Excitement, Trust, Confidence, Gratitude, Ambition, Urgency
Persona Detection
Who were the brands talking to?
3 Personas detected (range 3–10)
⚠️ Partial Data Notice: statistics below are based on 46.2% of the available data. Interpret the distribution with caution.
Tension Detection
What tensions did the brands try to solve?
4 Tensions detected (range 4–10)
The statistics below are based on 97.1% of the available data.
Detected Personas99
Data Selection
◔
Source
Nielsen social feedSODA decodes a competitor's products, audiences and narratives from their real social & ad activity — powered by Claude.
Your Moments89
89 · Compassionate Community Builder
25 Jul 2026 7:10
86 · The Caring Companion
25 Jul 2026 7:09
83 · The Compassionate Caregiver
25 Jul 2026 7:09
42 · The Community Advocate
24 Jul 2026 7:27
35 · Strategic Innovator
22 Jun 2026 9:50
29 · The Community Catalyst
05 Nov 2025 7:09
26 · The Innovative Tech Entrepreneur
16 Sep 2025 2:35
17 · Data-Driven Business Enthusiast
03 Jul 2025 12:21
＞ Persona
Compassionate Community Builder
This persona is passionate about pet care and actively engages in community support, celebrating the joys of family activities and healthy lifestyles. Their aspirations centre on building fulfilling relationships, contributing to their community, and fostering a sense of belonging and purpose.
STUDY REFERENCE: dogsofrph_ALL_TYPES_NOFILTER_90D
WORKSPACE REFERENCE: dogsofrph
MEDIA REFERENCES: 146 out of 937 media
TOTAL ENGAGEMENT: 35,805
WORKSPACE REFERENCE: dogsofrph
MEDIA REFERENCES: 146 out of 937 media
TOTAL ENGAGEMENT: 35,805
＞ Tensions
Ensuring Optimal Nutrition for Pet Well-Being: A Shared Commitment
Brands focus on the critical need for adequate nutrition and care for pets — tailored dietary options for different life stages. TopBreed, PetMarra, SmartHeart and Pedigree each stress nutrition that promotes long, healthy lives.
STUDY REFERENCE: dogsofrph_ALL_TYPES_NOFILTER_90D
WORKSPACE REFERENCE: dogsofrph
MEDIA REFERENCES: 299 out of 937 media
TOTAL ENGAGEMENT: 21,759
WORKSPACE REFERENCE: dogsofrph
MEDIA REFERENCES: 299 out of 937 media
TOTAL ENGAGEMENT: 21,759
Moment Type
Know a creative will work before you pay for it (SOMIN)
In the realm of commerce, clarity breeds connection.
Every concept traces to the post that evidences it (SOMIN)
In the realm of commerce, clarity breeds connection.
Validated against real ad performance (SOMIN)
Inaction can be the greatest loss of all.
Concept extraction from real competitor content (SOMIN)
Data reveals patterns, but it cannot define humanity.
Predicted clickability score before spend (SOMIN)
Inaction can be the greatest loss of all.
＞ Insight
In the realm of commerce, clarity breeds connection.
Effective marketing requires a human touch, where data becomes a conversation instead of a statistic, revealing deeper insights and fostering authentic relationships between brands and consumers.
＞ Product
SOMIN
AI audience-research & creative-intelligence platform that decodes what content is about and who it is made for, extracts strategic concepts (tones, emotions, archetypes, tensions, personas) and predicts a creative's clickability before spend.
BRAND: SOMIN
PRODUCT CATEGORY: Audience research & creative intelligence
MARKET SEGMENT: B2B
PRODUCT FOCUS: Know a creative will work before you pay for it
PRODUCT CATEGORY: Audience research & creative intelligence
MARKET SEGMENT: B2B
PRODUCT FOCUS: Know a creative will work before you pay for it
Your Inputs
InsightUnderstanding is the foundation of connection.
Select an Insight or create a new one.
Echoes of Expectation
Echoes of Expectation
Understanding is the foundation of connection.
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TOFU (Top of Funnel)
MOFU (Middle of Funnel)
BOFU (Bottom of Funnel)
SOWISE
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